Thursday, July 31, 2008

Pussy The Energy Drink

image Pussy made its premiere as an energy drink on The F Word.  Apparently Gordon Ramsey found it hilarious to teach sales by using a product whose very name is demeaning to women. 

After catching the clip I assumed that this was just one of his ridiculous jokes until I investigated the web site and found that pussy is indeed for sale. Isn't it fucking thrilling that we can be reduced in this manner. 

According to its creator Jonnie Shearer, "Pussy is spontaneous, entertaining, optimistic and fun. It’s a starting point. A moment when something happens and when things begin – Pussy starts conversations. It believes in having a good time as often as possible."

Did you know that your genitalia contained all of those values?  Did you ever even for a minute envision that it had a distinct personality from you? Most of all did you know that it was always available for a good time?  How do we manage with these crazy vaginas between our legs that are always seeking a good time or to engage others?

Turning pussy into a consumable product only highlights the degree to which womens bodies are commodified for the sake of profit. Of course no one wants a drink named penis, cock, or dick those are active body parts. No we want something bubbly and pleasing, exactly the way that womens bodies are constructed to be. While the creator may see this as a unique sales ploy, to me it just another example of the way in which women are continually demeaned and disembodied of agency to uphold male hegemony.


14 comments:

Brenda said...

I SOOO don't get this product name! But then again, I can't see doing dining at "Hooters" restaurants either. Both are distasteful if not downright offensive to me.

karrde69 said...

Actually, the name 'pussy' demeans men more than women...there's not a worse insult than calling a man a pussy.

frau sally benz said...

This is absolutely unbelievable. What?! It doesn't even make sense!

Are we supposed to take this as a compliment? Are we supposed to be excited that pussy is entertaining and (huh?) optimistic? I'm so confused...

daomadan said...

"Actually, the name 'pussy' demeans men more than women...there's not a worse insult than calling a man a pussy."

Actually it demeans men and women equally because there is nothing worse than telling a man that he is less than other men by telling him that he is as low as, shock!, women.

This drink is disgusting.

elle said...

daomadan said it first

Roxie said...

I don't know.
I don't think my pussy would enjoy having milk thistle in it. How fun can it be then?

daomadan said...

Also, after your great analysis of the white abstinence thong, Renee, it's interesting to note the overall color of this can. The whole white=clean/natural/etc. ><

Renee said...

excellent point daomadan...truth of the matter is I was so disgusted with the video that I didn't even clue into the can until you pointed it out.

Lauren said...

In all fairness, there is an energy drink called Bawls, but even that was billed as something active. The slogan was "Grab your Bawls and run" or something.

Renee said...

@Lauren I had not heard of the bawls energy drink

Lisa Malyon said...

The backlash theory comes to mind....By posting this blog you are simply accepting Pussy as a derogative term for your vagina. Oh, and I have tasted it and it's delicious and fit for purpose!

Renee said...

@Lisa this is about the commodification of womens bodies for profit, that is what is offensive.

Anonymous said...

You're the one who makes "Pussy" a big deal in the first place. I would drink an energy drink called "Cock" (there is one called "Bawls," remember...?) if it satisfied what I was craving. You give attention, bad or good, to a product you can't change, and that will only make it persist. Your gendered construction makes the drink viable for anyone, no matter whether they buy it ironically, seriously, or if they digustedly tell their friends who buy it for the same reasons. Have the self-control not to rant and give ideas like this credence if you are so opposed to it.

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