Recently I have taken to deconstructing ridiculous products that are aimed at women. I see these as attempts to discipline womens bodies. So far I have examined the faux penis, the anti rape condom and the vibrator with a razor. Continuing on in the bizarre tradition of torture through clothing, I bring you the Double-O- Push Up Thong.
Karen Jones, the owner and founder says, "Our ultimate goal then and now is to help women look their best...because when you look great, you feel great! We've learned that we're not just selling better booties, by boosting self-esteem, we're really helping people in their day to day lives. This has become our driving and continuing motivation."
If only my ass were ripe and luscious then all of my problems would be solved. I could experience the thrill of having a man drool over ass as I walk by. Oh the angst and the emotional drama over the missed catcalls and whistles. It's just not fair to be ass challenged in a world that worships the booty. The lack of support systems and groups to deal with this stigma makes it so much harder to deal with. Life is not easy for the narcissistic. What about me...doesn't my physical disability need to be addressed. So what if I can walk, run, talk, dance, see and sing, my ass is flat. Are you listening people, I said my ass is flat, and you cannot imagine the pain it brings....okay I need a moment, talk amongst yourselves.
This is the kind of ridiculousness that products like this promote. Though Ms.Jones claims to be helping women in fact she is feeding the social monster that says that womens bodies are always imperfect. This is the result of the happy marriage of patriarchy and capitalism. Create a fault that seems natural and then exploit it to maintain position and create profit. Really how does creating products like these help women?
These neo-Victorian torture underwear, firm and shape making sure that the body conforms as much as possible to the "ideal female form". The problem is that women come in all different shapes and sizes. It is impossible despite all of the riggers that we put ourselves through to be found perfect in the patriarchal lens. This is a Quixote like quest. Not only is the windmill forever out of reach, it is an impermanent optical illusion, as beauty standards are in a continual state of flux. Instead of chasing an impossibility it is time that we embrace the wonderful diversity that is possible in the female form. No matter what shape a woman takes, her beauty cannot and should not be defined by others.