For all of you who share my girl crush on Sarah, I thought I would you know that DODAI of Jezebel scored an interview. Okay I am officially jealous.
DODAI: OK, I have a lot of questions, so let me just fire away: Where did you get the idea of Target: Women? Did you see something stupid one day and just snap?
SARAH HASKINS: Yes — Target Women is part of a show on Current TV called infoMania. I was writing for that show and I wanted to do something on-air as well. In my search for ideas I saw a ton of yogurt commercials and I was reminded of how ridiculous they always seemed to me. So, that started it. We built Target Women around that idea.
DODAI: And since then, you've been able to riff on a lot of companies which "target" women: In regards to ad campaigns, why do you think they have such a tough time making ads for women that make sense?
SARAH HASKINS: I think they're trying to toe a very fine line between seeming "with it" in terms of modern female roles and responsibilities while trying to do the tricky dance of selling us products that are related to much more traditional things: cleaning, cooking for your family, being a wifey… Hard to do both and not seem insane or ridiculous.