Thursday, November 13, 2008

Fish and Pussy How Imaginative

image

I came across this on stumbleupon.  I have no idea whether this is real or not as I have not taken the time to research it.  For those that don't speak french the translation of the written text is I am like a fish in water.

I highly doubt that Tampax would make an ad that is this disgusting, but that does not mean that some ad agency did not make this on spec for them, remember the Pepsi fiasco?

What ended the Pepsi fiasco was that it was discovered that the advertisement was not real.  What we did not consider is that even though the ad was a fake it still garnered a lot of buzz for Pepsi, the same way that this Tampx ad will garner attention.  An ad may not be made for display, but in the age of the internet they serve the purpose of getting people talking about a product.

Whether it is this Tampax ad, the Pepsi ad, or the Guinness fiasco of a few months ago, all of these images have one thing in common, they degrade women.  It seems that these agencies that create these images on spec, which clearly could not be used for the general population, know that by appealing to misogynistic patriarchal culture it will draw attention to their product. What is the old adage... there is no such thing as bad publicity.

I debated posting this only because I know that by giving it further exposure, I am doing exactly what is desired of me. They count on feminist blogs to raise the rallying cry about sexism; thus causing it to have even more viewership.  Theseimage images quickly spread across the internet, because an image that appeals to the baser elements is far more likely to go viral than a picture of a cute cat.  They will inspire conversation in which the name of the brand in question will be said over and over again. 

The best part about it all, is that the company in question can come out smelling like a rose because  they can honestly deny that they had any connection with the  ad.  Feminists then breathe a sigh of relief and purchase the item with even more vigour; because now they are assured that said company really cares about women. 

If we are going to raise the alert about this kind of thing, what we need to be doing is targeting these so-called spec companies that create these images.  They need to know that what they are doing is offensive.  We are being used and we need to wake up to this fact.  Enough with the wind  the feminists up and let us run routine. 

Using patriarchy and sexism in this manner is disgusting and should not be tolerated.  Pointing out that a fish can feel at home in a vagina is telling us that we stink, thus preying on womens fears of foulness, which was created by patriarchy in the first place.  How many perfumed pads and tampons do we need to purchase to make sure our genitals smell like rose gardens?

I see right through this shit and I am sick of it.  The next time I come across an ad like this, instead of attacking the company itself, I am going after its creator. I am not some marionette on a string that can be played with for convenience.  We may have been put into check but we are not yet mated.


6 comments:

victoria said...

That ad is awful. And I agree with you on going after the ad makers themselves.

Danyell said...

Wow. Effing gross.

ZoBabe said...

Ick. But nice use of a picture of a cute cat!

alterwords said...

Ughhh. I'm glad I don't know the person who made this!

Anonymous said...

AND we have to pay taxes on what is an essential item. oh, right, but only for women, so of course that doesn't count.

sigh.

Anonymous said...

Ugh, screw the tampon companies, seriously. I'm buying a menstrual cup and that's going to be the end of that. My vagina smells just fine the way it is, and if they want to insult me, I'll take my business elsewhere.