According to the official website:
The worldwide media attention surrounding our massive grassweb efforts for gay rights has been tremendous. Join the Impact was a HUGE success and will continue to thrive because of our efforts.
We've reacted to anti-gay ballot initiatives in California, Arizona Florida, and Arkansas with anger, with resolve, and with courage. NOW, it's time to show America and the world how we love.
Gay people and our allies are compassionate, sensitive, caring, mobilized, and programmed for success. A day without gays would be tragic because it would be a day without love.
On December 10, 2008 the gay community will take a historic stance against hatred by donating love to a variety of different causes.
On December 10, you are encouraged not to call in sick to work. You are encouraged to call in "gay"--and donate your time to service!
I love this campaign, not only does it raise awareness about the discrimination faced by the gay community it seeks to raise awareness about the various forms of human suffering. Each ism works with another and therefore what oppresses my neighbour directly effects my life experience.