Wednesday, June 10, 2009

Beauty Boot Camp

image Summer vacation is fast approaching and many parents are desperately seeking affordable activities to keep their children active and out of trouble.  Though the Niagara region is small, there are often many options to choose from.  This year Niagara college has decided to offer Beauty Boot Camp for tweens and teens.

Beauty Boot Camp for Teens
KIDS 1007 C

Calling all girls (emphasis mine) from thirteen through sixteen! Join us in our Esthetics Lab for a great learning experience and some amazing fun! You will learn how to do facials, makeup, nails, and up-dos to enhance your own natural beauty. Come on out and make some new friends while learning beauty fashion tips. Develop your own style, flair, and creativity! Enjoy learning how to give each other spa treatments and how to create your own beauty products. Don’t miss this experience! Register early as seats are limited.

Fee: $85.00 + $40.00 (mat) = $125.00

Course Dates and Campus Locations:
Class Number: 1254
Campus: Niagara-on-the-Lake

Mon/Tue/Wed/Thu/Fri Jul 13 - Jul 17 9 am - 12 pm
Class Number: 1255
Campus: Niagara-on-the-Lake

Mon/Tue/Wed/Thu/Fri Jul 27 - Jul 31 9 am - 12 pm
Class Number: 1256
Campus: Niagara-on-the-Lake

Mon/Tue/Wed/Thu/Fri Aug 17 - Aug 21 9 am - 12 pm

Nothing like making sure that your daughter spends the summer being reminded that her ultimate role as a future woman is to ensure that she is beautiful at all times.  That’s right, enhance your “natural beauty” because every woman knows no matter how pretty she is more always needs to be done.  Heaven forbid children learn to accept and love themselves for who and what they are. 

Gee what fun, facials, makeup and nails oh my.   We can all follow the yellow brick road to gender performativity that renders girls and women irrelevant socially.  Though this class is happening at Niagara College, similar courses can be found all over North America.   No other classes are specifically designated by gender.

image The  beauty industry is predatory and daily makes a fortune on the fears of women.  It is an industry of snake oil salesmen selling false “cures “ for imaginary flaws.  Many of the claims purported by these magical creams have been proven patently untrue by dermatologist.  It is impossible for them to penetrate the epidermis deeply enough to have the results that they claim and like lambs to the slaughter we line up to spend our hard earned disposable income.  Instead of arming our daughters with knowledge, courses like this just set up another generation of women to be duped.

If we are going to take the time to create classes by gender, how about one where both boys and girls learn affirming messages?  How about a class where they learn that it is okay to subvert gender norms if that is what makes them happy and comfortable?  A radical thought I know, a class that teaches children to think while at the same time affirming that the constructions which we  create are certainly not relevant or helpful for everyone.


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