Yesterday, to counter The National Hot Dog & Sausage Council's declaration that July is National Hot Dog Month, PETA declared it National Veggie Day. It is certainly appropriate for an animal rights organization to counter the celebration of meat, however; doing so by presenting women as a tasty vegetable option is offensive.
It certainly was not accidental that they chose Playboy Playmate of the year Jayde Nicole to wear their infamous lettuce bikini. It is the equivalent of pimping out women. It smacks of if you choose to go green you to can have a half naked beauty hold your pseudo meat (read: penis).
PETA routinely resorts to these sexist, genderized ads and they are demeaning. Even though their stated purpose is to encourage all people to adopt a vegetarian lifestyle, their ads only seem to target heterosexual men through the use of women as props. For a charity heavily invested in ending oppression, they seem to have no problem routinely engaging in it.